The Brampton Honey Badgers are a professional basketball team based in Brampton, Ontario, Canada. They are a part of the Canadian Elite Basketball League (CEBL), which is a professional men's basketball league in Canada.
About the Honey Badgers
With the Honey Badgers, I led the creative direction for the 2024 and 2025 seasons, creating scalable graphics for digital channels, social media, web, arena signage, Jumbotron, and email. I also provided timely content for broadcasts and live games across all social platforms, developed engaging sponsorship packages, created and edited video, retouched photos, and designed team jerseys, merchandise, and apparel.
My Role
2025 UNIFORM REBRAND
The Honey Badgers tasked me with redesigning the team’s uniforms for the 2025 season. This is the first rebrand in franchise history and I am super excited and proud to be behind it!
2025 REBRAND
Here’s a showcase of graphics, designed for the Honey Badgers, following our updated 2025 brand guidelines.
SOCIAL CONTENT + GRAPHICS
Graphics and content designed for social media platforms for the 2024 season.
FLYERS/PROMOTIONAL/PRINT MATERIAL
Flyers, handouts and other print material.
VINTAGE T-SHIRT PROJECT
We wanted to give our players a surprise at the end of the season. I designed each player a custom “throwback” tee of themselves. Below are three examples.
WEB BANNERS
Some examples of web banners used on honeybadgers.ca
JUMBOTRON
Some examples of graphics and signage used around the arena and on our Jumbotron and LED board during game day.
